Chloe Sweden is the Founder and CEO of Plants and Perks, a service for rewarding employees with sustainable perks. Chad talks to Chloe about supporting employees on plant-based sustainability journies by gifting free samples and high-value prizes, choosing a co-founder, and being strategic with the types of businesses they've approached. Become a Sponsor of Giant Robots! CHAD: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. And with me today is Chloe Sweden, the Founder, and CEO of Plants and Perks, a service for rewarding employees with sustainable perks. Chloe, thank you so much for joining me. CHLOE: Thank you for having me. CHAD: So you officially started Plants and Perks, at least according to your LinkedIn, in July of 2020. The idea was in your head for longer than that. So, where does the idea from Plants and Perks come from? And when did you start to noodle it? I also think that the LinkedIn algorithm isn't 100% correct. CHLOE: And it always seems to add time. I always get this sort of like, "Oh my God, you've been doing this for like two years?" I'm like, "No, I'm sure it can't be. It must be shorter than that." So Plants and Perks, Plants and Perks originally started out life as the Green Shoot Institute, which, I think, if you Google us, still there's remnants of the Green Shoot Institute that exists. That is still our company holding name. And that was kind of, I guess, the first thought of the idea. I was at the time heading up commercial relationships at a large parenting platform in the UK. And we had started to go on our own plant-based journey, so thinking about cutting back on meat and dairy consumption. I guess that was sort of my own personal journey that started to make me, as a parent, and as a consumer, and as a senior leader within business to, start to think about things outside of myself, and my family, and my business. And really, that was kind of the spark of thinking about how we, as employers, don't really do much to support employees on the plant-based sustainability journey. That was the sort of the embryo of the idea.