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Pimloc grabs $7.5M for its AI-for-privacy video tools – TechCrunch

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Pimloc, a UK computer vision startup that's sharpened its business pitch to sell an AI service for quickly anonymizing video -- automating the blurring of faces or licence plates, along with a suite of other visual search services -- has grabbed another chunk of seed funding: Announcing a raise of $7.5M, led by Zetta Venture Partners, with participation from existing investors Amadeus Capital Partners and Speedinvest. The startup raised a $1.8M seed, back in October 2020, but says the new funds will be used to scale the business across Europe and the U.S., tracking the spread of data legislation and the evolution of public opinion around the privacy risks of biometrics -- pointing, for example, to the privacy backlash around Clearview AI. As well as building out its sales, marketing and R&D teams, Pimloc says the funding will be used to expand its product roadmap with a focus on video privacy and compliance. The business need it's targeting focuses on growing use of visual AI in industries like retail, warehousing and industrial factory settings -- for use cases like safety and efficiency. However the rise of AI-powered workplace surveillance tools create privacy risks for workers which could create legal and reputational risks for companies that deploy remote biometrics.