All the sessions from Transform 2021 are available on-demand now. According to a new report released by the Pew Research Center and Elon University's Imaging the Internet Center, experts doubt that ethical AI design will be broadly adopted within the next decade. In a survey of 602 technology innovators, business and policy leaders, researchers, and activists, a majority worried that the evolution of AI by 2030 will continue to be primarily focused on optimizing profits and social control and that stakeholders will struggle to achieve a consensus about ethics. Implementing AI ethically means different things to different companies. For some, "ethical" implies adopting AI -- which people are naturally inclined to trust even when it's malicious -- in a manner that's transparent, responsible, and accountable. For others, it means ensuring that their use of AI remains consistent with laws, regulations, norms, customer expectations, and organizational values.