Narratives are the cognitive and emotional scaffolds of propaganda. They organize isolated persuasive techniques into coherent stories that justify actions, attribute blame, and evoke identification with ideological camps. In this paper, we propose a novel fine-grained narrative classification in biased news articles. We also explore article-bias classification as the precursor task to narrative classification and fine-grained persuasive technique identification. We develop INDI-PROP, the first ideologically grounded fine-grained narrative dataset with multi-level annotation for analyzing propaganda in Indian news media. Our dataset INDI-PROP comprises 1,266 articles focusing on two polarizing socio-political events in recent times: CAA and the Farmers' protest. Each article is annotated at three hierarchical levels: (i) ideological article-bias (pro-government, pro-opposition, neutral), (ii) event-specific fine-grained narrative frames anchored in ideological polarity and communicative intent, and (iii) persuasive techniques. We propose FANTA and TPTC, two GPT-4o-mini guided multi-hop prompt-based reasoning frameworks for the bias, narrative, and persuasive technique classification. FANTA leverages multi-layered communicative phenomena by integrating information extraction and contextual framing for hierarchical reasoning. On the other hand, TPTC adopts systematic decomposition of persuasive cues via a two-stage approach. Our evaluation suggests substantial improvement over underlying baselines in each case.

Organization's communication is essential for public trust, but the rise of generative AI models has introduced significant challenges by generating persuasive content that can form competing narratives with official messages from government and commercial organizations at speed and scale. This has left agencies in a reactive position, often unaware of how these models construct their persuasive strategies, making it more difficult to sustain communication effectiveness. In this paper, we introduce a large LLM-generated persuasion attack dataset, which includes 134,136 attacks generated by GPT-4, Gemma 2, and Llama 3.1 on agency news. These attacks span 23 persuasive techniques from SemEval 2023 Task 3, directed toward 972 press releases from ten agencies. The generated attacks come in two mediums, press release statements and social media posts, covering both long-form and short-form communication strategies. We analyzed the moral resonance of these persuasion attacks to understand their attack vectors. GPT-4's attacks mainly focus on Care, with Authority and Loyalty also playing a role. Gemma 2 emphasizes Care and Authority, while Llama 3.1 centers on Loyalty and Care. Analyzing LLM-generated persuasive attacks across models will enable proactive defense, allow to create the reputation armor for organizations, and propel the development of both effective and resilient communications in the information ecosystem.

As large language models take on growing roles as automated evaluators in practical settings, a critical question arises: Can individuals persuade an LLM judge to assign unfairly high scores? This study is the first to reveal that strategically embedded persuasive language can bias LLM judges when scoring mathematical reasoning tasks, where correctness should be independent of stylistic variation. Grounded in Aristotle's rhetorical principles, we formalize seven persuasion techniques (Majority, Consistency, Flattery, Reciprocity, Pity, Authority, Identity) and embed them into otherwise identical responses. Across six math benchmarks, we find that persuasive language leads LLM judges to assign inflated scores to incorrect solutions, by up to 8% on average, with Consistency causing the most severe distortion. Notably, increasing model size does not substantially mitigate this vulnerability. Further analysis demonstrates that combining multiple persuasion techniques amplifies the bias, and pairwise evaluation is likewise susceptible. Moreover, the persuasive effect persists under counter prompting strategies, highlighting a critical vulnerability in LLM-as-a-Judge pipelines and underscoring the need for robust defenses against persuasion-based attacks.

In the current era of digital communication and widespread use of social media, it is crucial to develop an understanding of persuasive techniques employed in written text. This knowledge is essential for effectively discerning accurate information and making informed decisions. To address this need, this paper presents a comprehensive empirical study focused on identifying persuasive techniques in Arabic social media content. To achieve this objective, we utilize Pre-trained Language Models (PLMs) and leverage the ArAlEval dataset, which encompasses two tasks: binary classification to determine the presence or absence of persuasion techniques, and multi-label classification to identify the specific types of techniques employed in the text. Our study explores three different learning approaches by harnessing the power of PLMs: feature extraction, fine-tuning, and prompt engineering techniques. Through extensive experimentation, we find that the fine-tuning approach yields the highest results on the aforementioned dataset, achieving an f1-micro score of 0.865 and an f1-weighted score of 0.861. Furthermore, our analysis sheds light on an interesting finding. While the performance of the GPT model is relatively lower compared to the other approaches, we have observed that by employing few-shot learning techniques, we can enhance its results by up to 20\%. This offers promising directions for future research and exploration in this topic\footnote{Upon Acceptance, the source code will be released on GitHub.}.

In the last decade, the field of Human-Computer Interaction (HCI) has started to focus its attention on the design and implementation of artificial systems "orienting" attitudes and/or behaviours of a user according to a predefined direction. This growing sub-field, studying the so-called Persuasive Technologies, concerns a variety of system typologies that can adopt different strategies to pursue their goals. Building persuasive robots able to interact with human beings on a specific topic (or in a multi-domain setting) in a realistic and persuasive way, represents an open problem and research challenge in Social Robotics. To this aim, a strategy often used in human-human communication to make people reconsider their behaviour and beliefs, and similarly proposed in human-robot interaction, is to exploit storytelling to let people identify themselves with the characters or roles in a story in order to understand different perspectives and needs. In the design of a persuasive system, in addition, it is also important to not ignore the ethical dimension: i.e. an intelligent artificial system should be able to make decision and act in an ethical way, taking into account norms of social practices and needs of other individuals.