Reach Marketing is sponsoring FUSE: The Convergence of Technology & Media, which will be held in Philadelphia on September 12-14. Greg Grdodian, CEO of marketing solutions provider Reach Marketing, believes that the future of audience development will be shaped by the expansion of real-time personalization and artificial intelligence. He says that these two technologies will enable publishers to create personalized experiences for consumers and offer content that is hyper-aligned to individuals' interests. In the following Q&A, Grdodian explains how publishers can tap into and monetize personalization. I think that marketing automation is without a doubt the most influential tool for any business because it can do so much.