At Moneypenny, a telephone-answering service for businesses, employees are made to feel special: they have their own desk area that they can personalise and a budget for a desk lamp of their choice. "Staff ideas form the design of our office, hence why there is a pub, a treehouse and an allotment," says chief executive Joanna Swash. "Our core belief has always been happy staff equals happy clients and a company that doesn't believe this on some level puts itself at risk." Progressive organisations like this are arming employees with personalised tools, recognising these are now imperative to attract and retain talent. And dialling up personalisation can transform a business, boosting employee engagement and job satisfaction while engendering a staff-led workplace culture.