AI-driven personalised marketing holds the key to winning and retaining consumers in the digital age. The formula to acquire customers in today's hyper-connected online and offline communication ecosystem, can be summarised through the following phrase: "right audience, right channel, right time." Moreover, this phrase even encapsulates what personalised marketing is all about. Simply put, it is the art of creating and delivering communication tailored according to each individual consumer's preferences. Fundamentally, personalised marketing is the process of communicating the different value of the same product or service to various consumer segments, be it students, working professionals, millennials, middle-aged consumers, digital or offline consumers, etc.

It a known fact that customers expect personalised and relevant information. This is because of their awareness of new developments in tech. They start to get higher expectations. This can be a real challenge for companies. They want good service on all platforms, indirectly or directly.