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personalisation right

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If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …

How businesses can use AI to get personalisation right - Information Age

#artificialintelligenceApr-6-2021, 07:50:55 GMT

Without doubt, personalisation has huge benefits. When done well, the return on investment is significant. Recent research conducted by Wunderman Thompson Technology revealed that 35% of consumers are willing to give more of their personal data to brands if it improves the online experience. They value their data being used to provide loyalty-based discounts (55%), to be shown products tailored to their requirements (36%) and to be served offers based on their preferences (33%). When first party data is willingly exchanged, providing customers with these kinds of personalised experiences clearly adds value.

customer, implementation, personalisation right, (14 more...)

#artificialintelligence

Industry: Retail (0.35)

Technology:

Information Technology > Artificial Intelligence (1.00)
Information Technology > Data Science > Data Mining (0.30)

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