AI has the potential to transform innovation management practice by enabling a more effective and efficient innovation process. There are numerous opportunities to extend, complement, or even substitute human capabilities throughout the idea-to-launch innovation process. While organizations agree on the great potential of AI-based innovation management, clear differences can be observed in the configuration preferences of how organizations implement AI-based innovation management. Organizations seem to choose their own context-specific ways of how to explore and implement AI-based innovation management. The application of AI is expected to enable new opportunities for innovation management and reshape innovation practice in organizations.