Pathr is a spatial AI platform and data analytics-driven "behavior engine" that evaluates the way that people and objects move through, and interact within, their physical environment (such as a retail store, entertainment venue, or public space), with the aim of enhancing customer experience and increasing profits. Meet the Pathr team and see a live software demo! Meet On the X -- a highly intelligent, agnostic spatial analytics tool to guide and enhance your customers' physical movement through your store. Forget about relying on intangible traditional location data and raw numbers that don't drive tactical results. On the X ups the game for retailers looking to spike profits and compete with online brands.