own augmented reality glasses
The Morning After: Google stops plans to build its own augmented reality glasses
With Google Glass, the company was the major player to push augmented reality wearables into the world. After shelving that early hardware, the company moved onto new internal projects, including Iris AR glasses. These were supposed to look like a pair of ordinary glasses, with early versions reportedly resembling a product called "Focals" by North, a Canadian startup that Google acquired in 2020. The company has now reportedly shelved Iris following waves of layoffs and company reshuffles. Another event that factored into Google's decision was the departure of Clay Bavor, the company's former chief of augmented and virtual reality.