As technology has advanced and become ubiquitous in our lives, a common philosophical question is whether technology itself is neutral. There are many good arguments to be made that it is -- and that it is how technology is used and deployed that creates good or bad outcomes for individuals, companies, and society. This question is important for the digital transformation shaping businesses today. With data acting as the fuel for artificial intelligence, the issues surrounding customer privacy and data tracking are increasing. Organizations and governments are recognizing this, as evidenced by the European Union's General Data Protection Regulation, which went into effect in 2018 to protect the privacy of European citizens.