"This tech is still in its infancy," Conversable and Hypergiant CEO Ben Lamm said he likes to remind his clients. Sherif Mityas, chief information officer and chief strategy officer at TGI Fridays, used that same metaphor when describing AI at his organization. "We code-name our AI products with the latest celebrity baby names because they are still infants," he said. And the sentiment was echoed by other panelists as well. While most are actively incorporating AI and machine learning into their work, they're also constantly testing, reevaluating and planning for a future when the technology will play an even bigger and potentially very different role within their organizations.

Artificial Intelligence is here, yes, but it's important to remember that the current capabilities of AI are a small part of what it can and probably will look like in the future, according to a panel gathered today for Adweek's Elevate: AI summit. "This tech is still in its infancy," Conversable CEO and founder Ben Lamm said he likes to remind his clients. Sherif Mityas, chief information officer and chief strategy officer at TGI Fridays, used that same metaphor when describing AI at his organization. "We code-name our AI products with the latest celebrity baby names because they are still infants," he said. And the sentiment was echoed by other panelists as well.