Yes, artificial intelligence can be used to, say, garner award show accolades for Alicia Vikander in "Ex Machina" or hash out daddy issues with Tony Stark (a.k.a. But the hi-tech and seemingly futuristic system can also be used to enhance your online shopping experience, which is what luxury e-marketplace Orchard Mile is doing with My Mile, an e-boutique that's constantly being updated and personalized for each individual shopper. Behind the scenes, predictive and intuitive algorithms -- not scary robots -- use your shopping habits and preferences to essentially make your browsing and buying experience more focused (and less overwhelming), easier and hopefully, more fun. Orchard Mile -- named after two international luxury retail destinations Orchard Road in Singapore and the Magnificent Mile in Chicago -- was founded in late 2015 by Jennie Baik, former Head of Strategy for Burberry Americas and Julia LeClair, founder of personal shopper start-up MyDROBE. Orchard Mile either works directly with the brand or, in the case of designers who don't have full e-commerce build out, partners with Saks Fifth Avenue to drop ship the items.