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 optimization mindset


Why Silicon Valley's Optimization Mindset Sets Us Up for Failure

TIME - Tech

In 2013 a Silicon Valley software engineer decided that food is an inconvenience--a pain point in a busy life. Buying food, preparing it, and cleaning up afterwards struck him as an inefficient way to feed himself. And so was born the idea of Soylent, Rob Rhinehart's meal replacement powder, described on its website as an International Complete Nutrition Platform. Soylent is the logical result of an engineer's approach to the "problem" of feeding oneself with food: there must be a more optimal solution. It's not hard to sense the trouble with this crushingly instrumental approach to nutrition.