The Linux Foundation on Tuesday announced the Open Voice Network, an open source association dedicated to advancing open standards that support the adoption of AI-enabled voice assistance systems. Organizations are beginning to develop, design, and manage their own voice assistant systems that are independent of today's general-purpose voice platforms. The desire to manage the entirety of the user experience is driving this transition. This control includes the sound of the voice, the sonic branding, and the content. The goal is to integrate voice assistance into multiple business processes and brand environments from the call center to the branch office and the store.