In addition to conducting pure research in artificial intelligence and machine learning (ML), the group will also develop new tools and products that make use of the technology. The company noted that it already offers several services to consumers that are based on machine learning technology, such as Google Translate, Photo Search, and Smart Reply for Inbox. The new research center is part of a broader initiative at Google to advance the field of machine learning. Researchers working at the company's existing engineering offices in Zurich have already made major contributions to the field, such as developing the conversation engine that powers the Google Assistant in the Allo smart messaging app, and developing the engine that powers Knowledge Graph. The Zurich office is already the company's largest engineering office outside of the US.

If there was any doubt that artificial intelligence is the future of technology, look no further than Google. The company announced the new AI research push on Thursday in a blog post. Opening as part of Google's existing Google Research center in Europe, the Machine Learning Research Group will focus on, naturally, Machine Learning, in which computers use vast amounts of data to teach themselves and build rules about the data; Natural Language Processing for speech-systems and conversational queries; and Machine Perception, which is used to understand the contents of images, sounds, music and video. This announcement comes four years after the company began aggressively pursuing machine learning technologies, three months after Google's AI beat one of the world's best Go players and just weeks after Google codified its approach to AI during its annual Google I/O developers conference. During I/O, Google unveiled Google Assistant, a voice-based digital assistant designed the take on Microsoft's Cortana, Apple's Siri and Amazon's Alexa.