Generative AI enables automated, effective manipulation at scale. Despite the growing general ethical discussion around generative AI, the specific manipulation risks remain inadequately investigated. This article outlines essential inquiries encompassing conceptual, empirical, and design dimensions of manipulation, pivotal for comprehending and curbing manipulation risks. By highlighting these questions, the article underscores the necessity of an appropriate conceptualisation of manipulation to ensure the responsible development of Generative AI technologies.

More than a decade ago, Internet analyst and new media scholar Clay Shirky said: "The only real way to end spam is to shut down e-mail communication." Will shutting down the Internet be the only way to end deepfake propaganda in 2020? Today, anyone can create their own fake news and also break it. Online propaganda is more misleading and manipulative than ever. Deepfakes, a specific form of disinformation that uses machine-learning algorithms to create audio and video of real people saying and doing things they never said or did, are moving quickly toward being indistinguishable from reality.

Facebook says it is banning "deepfake" videos, the false but realistic clips created with artificial intelligence and sophisticated tools, as it steps up efforts to fight online manipulation. But the policy leaves plenty of loopholes. The social network said late Monday that it's beefing up its policies for removing videos edited or synthesized in ways that aren't apparent to the average person, and which could dupe someone into thinking the video's subject said something he or she didn't actually say. Created by artificial intelligence or machine learning, deepfakes combine or replace content to create images that can be almost impossible to tell are not authentic. "While these videos are still rare on the internet, they present a significant challenge for our industry and society as their use increases," Facebook's vice president of global policy management, Monika Bickert, said in a blog post.

Facebook says it is banning "deepfake" videos, the false but realistic clips created with artificial intelligence and sophisticated tools, as it steps up efforts to fight online manipulation. But the policy leaves plenty of loopholes. The social network said late Monday that it's beefing up its policies for removing videos edited or synthesized in ways that aren't apparent to the average person, and which could dupe someone into thinking the video's subject said something he or she didn't actually say. Created by artificial intelligence or machine learning, deepfakes combine or replace content to create images that can be almost impossible to tell are not authentic. "While these videos are still rare on the internet, they present a significant challenge for our industry and society as their use increases," Facebook's vice president of global policy management, Monika Bickert, said in a blog post.