Bloomberg reports that Apple will show off demonstrations of the revamped Siri in the second half of February. A new and improved Siri may finally make an appearance, but this time, it could be with a Google Gemini glow up. According to's Mark Gurman, Apple wants to announce a new Siri in the second half of February that will show off the results of its recently announced partnership with Google and offer demonstrations of the Gemini-powered capabilities. After this reveal, Gurman reported that the new Siri will make its way to iOS 26.4, Apple has been meaning to launch its next-gen Siri ever since its announcement at WWDC 2024, but now we know that this Gemini-powered Siri will behave more like an AI chatbot, similar to OpenAI's ChatGPT, thanks to another report from last week.

Apple typically uses its annual developer conference to announce big software updates and introduce new devices. But this year, Apple set aside the gadget talk and left plenty of room for what everyone expected would be the main topic of WWDC: all of the shiny new AI features coming to iPhones, iPads, and Macs. Of course, Apple is arriving late to the artificial intelligence party, and has found itself in the position of needing to partner with a more established AI company to gain a foothold in the current arms race. In April, rumors emerged that Apple might be partnering with Google to utilize its Gemini AI on iPhones, but that doesn't seem to have panned out. Instead, Apple is partnering with OpenAI for its first big batch of AI enhancements.

Consumers are still mixed about Siri, but according to an exclusive new poll for USA TODAY, they like her more than other personal assistants. LOS ANGELES -- "Siri, will you finally catch up to Amazon and Google this year? We'd like to believe she might say, "Yes...Jefferson. I'll have more accurate, chattier responses, and good news -- I'll be able to understand you much better, too." Apple, which introduced the world to voice-activated computing in 2011 with the release of Siri, is feeling the heat. The tech press has given raves to the superior results from Google's Assistant, now available on the iPhone. It's also been wowed by the constant drumbeat generated by Amazon for its Alexa assistant, coming to new speakers and other devices on an ongoing basis. So on the eve of the Worldwide Developers Conference, where Apple touts all the cool new things app makers get to do in 2017 with software updates, the company is expected to once again put the spotlight on a newer, improved Siri, ...

With the creators of Siri offering up a new personal assistant that won't just tell you what pizza is but can order one for you, artificial intelligence is showing a huge leap forward. Viv is an artificial intelligence (AI) platform built by Dag Kittlaus and Adam Cheyer, the creators of the AI behind Apple's Siri, the most well-known digital assistant in the world. Siri is known for answering questions, like how old Harrison Ford is, and reminding you to buy milk on the way home. Earlier this week during an onstage demo at Disrupt NYC, Kittlaus showed off Viv. This created an online buzz about the assistant's ability to not just answer questions or fire up a timer on a smartphone, but to answer complex questions and to interact with third-party services as well as online businesses.

For years, Apple's Siri digital assistant has skulked in the corner of iOS, usually assisting only when asked. Like the wallflower who gets a summer makeover, however, the new Siri that steps out with iOS 9 this fall will be outgoing and eager, bounding forward to help. Siri's upgrade (revealed at Apple's Worldwide Developers Conference on Monday) emphasizes proactivity and has achieved parity with the primary features of Google Now and Microsoft's Cortana: time- and location-based reminders, hunting down videos that can be played within an app, identifying contacts via their phone number, or launching particular songs. But several of Siri's promised features actually push the platform ahead of the competition: pulling useful data from your apps, controlling your smart home, and kicking off specialized tasks based on your habits or current needs. Now that the power balance is shifting, here's how Siri stacks up to her competition.

Apple's Siri upgrades will let you dictate LinkedIn messages, verbally search for shoe photos on Pinterest, and hail an Uber, hands-free. When Apple unveils its new iPhone Wednesday, it's expected to push hard on software improvements available for its next mobile operating system, iOS 10, available for current iPhones and a predicted new iPhone model. The iPhone's voice-activated digital assistant Siri will be a key part of this upgrade, say tech analysts and developers. Siri, primarily used for voice commands to dial phone numbers, set reminders and get traffic information, has been opened to third-party developers after five years of existence. "This is such a huge leap," says Sagi Dudai, vice-president of mobile development for voice over internet protocol company Vonage.

USA TODAY's Jefferson Graham breaks down what you can and cannot do with the new Siri, available with iOS 10. LOS ANGELES -- Siri, Apple's personal digital assistant, soon will be on more apps -- but not all. Apple, with great fanfare at its Worldwide Developers Conference in June, announced Siri was now open to app developers to bring Siri voice functionality to apps such as Uber, Lyft, Runtastic and WeChat. It will be part of a September upgrade of iOS 10, Apple's mobile operating system. "Siri works with your favorite apps from the App Store, so you can ask it to book a ride through Lyft, or send money to someone with Square," Apple said then.

USA TODAY's Jefferson Graham breaks down what you can and cannot do with the new Siri, available with iOS 10. A link has been sent to your friend's email address. USA TODAY's Jefferson Graham breaks down what you can and cannot do with the new Siri, available with iOS 10.

The iPhone's talking pal Siri has, to date, been about as helpful as an umbrella in a hurricane. At the Worldwide Developers Conference on Monday, Apple AAPL 1.07 % CEO Tim Cook touted new features and catch-up software tweaks, from the iPhone and Mac to the Apple Watch and TV. One of the few technologies that spanned all those products was Siri, the virtual assistant that lets us talk and interact with gadgets like they know us. Siri is growing up, and moving to the center of Apple's universe. In the months ahead, Siri will arrive on Mac computers and tackle more complex tasks on the Apple TV, where it first appeared last year.

With the creators of Siri offering up a new personal assistant that won't just tell you what pizza is but can order one for you, artificial intelligence is showing a huge leap forward. Viv is an artificial intelligence (AI) platform built by Dag Kittlaus and Adam Cheyer, the creators of the AI behind Apple's Siri, the most well-known digital assistant in the world.