Some of the behemoths giving a tough race to Google are Amazon, Apple Inc., Facebook, and Microsoft. A common platform on which they're all competing is a digital assistant to help with daily needs. Some of their AI-powered virtual assistants are Facebook's M, Apple's Siri, Microsoft's Cortana, Amazon's Echo and Allo's Google Assistant. While Amazon's Echo is a device solely serving as a virtual assistant, both Facebook's M and Allo's Google Assistant start at a disadvantage with the user first needing to install the app to exercise the luxuries of a digital assistant. One of the unique features of Allo is the Smart Reply built in, giving users the option of searching for restaurants, movie tickets, and information regarding flight delay without moving out of the chat.