"What you do today can improve all your tomorrows." The new omnichannel world has not only affected how retailers engage with their customers, but also how retailers plan their inventory. For many retailers, inventory has become quite undisciplined, coming and going from new and different channels at all hours. And that creates a lot of challenges, because if you remember from our previous articles, retailers generally measure omnichannel demand two ways. Either they count everything as retail demand for whatever location fulfills an order or sells directly to a customer, or they look at in-store sales as one demand stream and e-commerce as another.