Creative is the key to user acquisition for game developers, and data is the key to optimizing for your target audience, drilling down to what converts, and more. For more on gaining a competitive edge with new creative processes and technologies, join GamesBeat's Dean Takahashi and more at this VB Live event. When it comes to user acquisition, the most pressing challenge game developers face is simply consumer attention. There's a tremendous amount of competition for the precious free time people have between responsibilities, says Noa Miller, marketing creative strategist at yellowHEAD. "You're competing to make playing games a priority," Miller says.