Staffers at McCann Erickson Japan in Tokyo recently met their new colleague: AI-CD? The concept was sparked by an idea at South by Southwest, and data-driven success stories -- including Netflix's and Buzzfeed's approaches in creating targeted original content -- helped to trigger the development of AI-CD beta. To set AI-CD beta apart as an advertising prodigy (albeit, a robotic one), it initially analyzed and categorized the winners of the All Japan Radio & Television Commercial Confederation annual CM Festival for the past 10 years, which celebrates creative excellence in TV advertising in Japan. Depending on the creative challenge, it mines patterns including how weather, location or current events have affected an existing campaign, or how related commercials have performed historically on YouTube. This logic-based direction then results in a targeted strategy for a product or brand, which is actually written out using a brush attached to a robotic arm.