The new Google venture is called the Launchpad Studio and it was unveiled in November 2017. The aim is to provide a new health-orientated artificial intelligence access path to Google experts for start-up companies to take advantage of. The service, PharmaPhorum reports, also aims to assist new ventures via product validation and also to give them feedback with their new projects and to help to nurture them into commercially viable healthcare solutions. As part of this process, Google will give eligible new ventures $50,000 in funding plus full access to business focused Google products, such as Google Cloud. Malika Cantor, a program manager with Launchpad, told TechCrunch: "It's our hypothesis that there's a lot of learning to be extracted by looking at an industry and all the ways machine learning can be applied across that industry. We have the startups draft a project proposal that addresses a sizable machine learning problem they're approaching in the next 6 months. We focus on solving the technical challenges."