Automation is now carriers' top priority. Automation is necessary to operate 5G and needed to fully monetize new services enabled by NFV and SDN – required to scale for IoT and more. The market makers at the start of the Zero Touch journey and the future of Network & Service Management presented in Madrid at the second Zero Touch Automation Congress. Fresh approaches such as Artificial Intelligence and Machine Learning are going to revolutionize telecoms networking operations and the strategic shift is already underway, in this transformation of Network Operations, NFV Orchestration & Services Management to an automated future.