Do you like to "Netflix and Chill"? Do you pay for your own Netflix account or mooch off of a friend or family member to get access to your favorite shows like Haunting of Hill House, House of Cards, Stranger Things and more? Well, if you fall into the latter category and mooch or share your account with others, your days of living large might be numbered. A company named "Synamedia" is showing off their new proprietary "Credentials Sharing Insight" tool at this year's Consumer Electronics Show in Vegas. According to the release, the technology "combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators...It uses AI, machine learning and behavioral analytics to identify, monitor and analyze credentials sharing activity across consumer accounts...It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts."

Sharing your Netflix password could soon be much harder to get away with. At CES 2019 in Las Vegas, video software provider Synamedia unveiled a creepy new AI-powered system designed to crack down on account sharing. The firm points to recent research from Magid, which found that roughly 26 percent of millennials give out the credentials for video streaming services to other people. Its new software will be able to analyze which users are logged in and where to quickly flag shared accounts. Sharing your Netflix password could soon be much harder to get away with.

If you are someone who watches all the latest Netflix series using your friend's credentials, a new AI tech is here to prevent you from doing so. A London based company named Synamedia which intends to empower Pay TV operators and video streaming websites is planning to launch an AI-based service to crack down on password sharing. The service dubbed Credentials Sharing Insights will keep a check on casual password sharing as well as criminal enterprises who want to mint money by reselling Pay TV login credentials. However, the company wants to focus majorly on those who share their passwords with friends, family members, and roommates out of generosity. In an interview with Variety, Synamedia's CEO said, "The way you secure OTT is evolving."

"Imagine if [an AI] could even text us and pretend to be our kid asking for the Netflix password because they forgot it." Despite spending more money on security than ever, organisations struggling with a widespread cybersecurity skills gap are often told how technologies like big data, analytics, machine learning, and artificial intelligence can aid them in protecting their data or critical infrastructure from attackers. Organisations ranging from startups to established large corporations are investing in the building of AI systems to bolster defences by analysing vast amounts of data and helping cybersecurity professionals identify far more threats than would be possible if they were left to do it manually. But the same technologies that improve corporate defences could also be used to attack them. It's the simplest method of cyberattack available -- and there are schemes on the dark web which put all the tools required to go phishing into anyone's hands. It's simply a case of taking an email address, scraping some publicly available personal data to make the phishing email seem convincing, then sending it to the victim and waiting for them to bite.