Sequence-based recommendations models are driving the state-of-the-art for industrial ad-recommendation systems. Such systems typically deal with user histories or sequence lengths ranging in the order of O(10^3) to O(10^4) events. While adding embeddings at this scale is manageable in pre-trained models, incorporating them into real-time prediction models is challenging due to both storage and inference costs. To address this scaling challenge, we propose a novel approach that leverages vector quantization (VQ) to inject a compact Semantic ID (SID) as input to the recommendation models instead of a collection of embeddings. Our method builds on recent works of SIDs by introducing three key innovations: (i) a multi-task VQ-VAE framework, called VQ fusion that fuses multiple content embeddings and categorical predictions into a single Semantic ID; (ii) a parameter-free, highly granular SID-to-embedding conversion technique, called SIDE, that is validated with two content embedding collections, thereby eliminating the need for a large parameterized lookup table; and (iii) a novel quantization method called Discrete-PCA (DPCA) which generalizes and enhances residual quantization techniques. The proposed enhancements when applied to a large-scale industrial ads-recommendation system achieves 2.4X improvement in normalized entropy (NE) gain and 3X reduction in data footprint compared to traditional SID methods.

Web-scale ranking systems at Meta serving billions of users is complex. Improving ranking models is essential but engineering heavy. Automated Machine Learning (AutoML) can release engineers from labor intensive work of tuning ranking models; however, it is unknown if AutoML is efficient enough to meet tight production timeline in real-world and, at the same time, bring additional improvements to the strong baselines. Moreover, to achieve higher ranking performance, there is an ever-increasing demand to scale up ranking models to even larger capacity, which imposes more challenges on the efficiency. The large scale of models and tight production schedule requires AutoML to outperform human baselines by only using a small number of model evaluation trials (around 100). We presents a sampling-based AutoML method, focusing on neural architecture search and hyperparameter optimization, addressing these challenges in Meta-scale production when building large capacity models. Our approach efficiently handles large-scale data demands. It leverages a lightweight predictor-based searcher and reinforcement learning to explore vast search spaces, significantly reducing the number of model evaluations. Through experiments in large capacity modeling for CTR and CVR applications, we show that our method achieves outstanding Return on Investment (ROI) versus human tuned baselines, with up to 0.09% Normalized Entropy (NE) loss reduction or $25\%$ Query per Second (QPS) increase by only sampling one hundred models on average from a curated search space. The proposed AutoML method has already made real-world impact where a discovered Instagram CTR model with up to -0.36% NE gain (over existing production baseline) was selected for large-scale online A/B test and show statistically significant gain. These production results proved AutoML efficacy and accelerated its adoption in ranking systems at Meta.