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PRS for Music Explores: Artificial Intelligence

#artificialintelligence

Leading political figures and business professionals joined forces at PRS for Music's King's Cross headquarters to examine what Artificial Intelligence (AI) means for music creators today and how it may shape the future industry. Led by Emma McClarkin, former MEP and technology and international trade specialist, a panel including Lydia Gregory, classical singer and co-founder of creative services company, FeedForward AI, and Matthew Hawn, Chief Product Officer at Audio Network delved into the topic and discussed the creative limits of a machine, whether AI, specifically Artificial General Intelligence (AGI), is a disruptive force that unsettles the already complex world of music or does it create new opportunities for creators? Emma McClarkin said: "Technology is changing the world we live in, from the way we discover music to its creation, AI will bring innovation but also big questions for the industry. Just as the UK leads in music so we should in our understanding of AI and the impact it could have." AGI could have the capacity to understand or learn any intellectual task that a human being can.