In the rapidly evolving field of artificial intelligence, large language models (LLMs) have emerged as powerful tools for a myriad of applications, from natural language processing to decision-making support systems. However, as these models become increasingly integrated into societal frameworks, the imperative to ensure they operate within ethical and moral boundaries has never been more critical. This paper introduces a novel benchmark designed to measure and compare the moral reasoning capabilities of LLMs. We present the first comprehensive dataset specifically curated to probe the moral dimensions of LLM outputs, addressing a wide range of ethical dilemmas and scenarios reflective of real-world complexities. The main contribution of this work lies in the development of benchmark datasets and metrics for assessing the moral identity of LLMs, which accounts for nuance, contextual sensitivity, and alignment with human ethical standards. Our methodology involves a multi-faceted approach, combining quantitative analysis with qualitative insights from ethics scholars to ensure a thorough evaluation of model performance. By applying our benchmark across several leading LLMs, we uncover significant variations in moral reasoning capabilities of different models. These findings highlight the importance of considering moral reasoning in the development and evaluation of LLMs, as well as the need for ongoing research to address the biases and limitations uncovered in our study.

Though used extensively, the concept and process of machine learning (ML) personalization have generally received little attention from academics, practitioners, and the general public. We describe the ML approach as relying on the metaphor of the person as a feature vector and contrast this with humanistic views of the person. In light of the recent calls by the IEEE to consider the effects of ML on human well-being, we ask whether ML personalization can be reconciled with these humanistic views of the person, which highlight the importance of moral and social identity. As human behavior increasingly becomes digitized, analyzed, and predicted, to what extent do our subsequent decisions about what to choose, buy, or do, made both by us and others, reflect who we are as persons? This paper first explicates the term personalization by considering ML personalization and highlights its relation to humanistic conceptions of the person, then proposes several dimensions for evaluating the degree of personalization of ML personalized scores. By doing so, we hope to contribute to current debate on the issues of algorithmic bias, transparency, and fairness in machine learning.