Implicit feedback is widely used in collaborative filtering methods for recommendation. It is well known that implicit feedback contains a large number of values that are \emph{missing not at random} (MNAR); and the missing data is a mixture of negative and unknown feedback, making it difficult to learn user's negative preferences. Recent studies modeled \emph{exposure}, a latent missingness variable which indicates whether an item is missing to a user, to give each missing entry a confidence of being negative feedback. However, these studies use static models and ignore the information in temporal dependencies among items, which seems to be a essential underlying factor to subsequent missingness. To model and exploit the dynamics of missingness, we propose a latent variable named ``\emph{user intent}'' to govern the temporal changes of item missingness, and a hidden Markov model to represent such a process. The resulting framework captures the dynamic item missingness and incorporate it into matrix factorization (MF) for recommendation. We also explore two types of constraints to achieve a more compact and interpretable representation of \emph{user intents}. Experiments on real-world datasets demonstrate the superiority of our method against state-of-the-art recommender systems.

This paper presents H4MF model (HMM MF for dynamic Missingness) for implicit feedback data. With implicit data, we only observe positive feedback and the missing entries (zeros) in the data can indicate either negative feedback or users are not exposed of the items. H4MF is based on the previous work on modeling user latent exposure (ExpoMF, Liang et al., Modeling user exposure in recommendation, 2016) -- the basic idea is that for each user-item pair, there is a latent binary variable to represent exposure; if it's 1, it means this user is exposed to the item thus 0 feedback mean true negative, while if it's 0, it means this user have not yet been exposed to this item yet. The difference in H4MF is that H4MF uses a hidden Markov model to capture the temporal dynamics in the user exposure (user intent in this paper). The basic idea is that whether or not a user is exposed to something can be dependent on some other items he/she has been exposed before.

Implicit feedback is widely used in collaborative filtering methods for recommendation. It is well known that implicit feedback contains a large number of values that are \emph{missing not at random} (MNAR); and the missing data is a mixture of negative and unknown feedback, making it difficult to learn user's negative preferences. Recent studies modeled \emph{exposure}, a latent missingness variable which indicates whether an item is missing to a user, to give each missing entry a confidence of being negative feedback. However, these studies use static models and ignore the information in temporal dependencies among items, which seems to be a essential underlying factor to subsequent missingness. To model and exploit the dynamics of missingness, we propose a latent variable named \emph{user intent}'' to govern the temporal changes of item missingness, and a hidden Markov model to represent such a process.