mobile marketing game
How Smart Apps Will Change The Mobile Marketing Game In 2017
Understanding how customers interact with their favorite apps is crucial for predicting engagement -- and with prediction comes personalization. With this intelligence, mobile-savvy brands can communicate more effectively with users. In 2016, my mobile marketing company analyzed millions of mobile interactions, and our data showed that personalized content inside push notifications boosts engagement four times. What's more, personalized send times lifted retention seven times. The modern app is smarter than its predecessors, able to personalize content down to the individual user rather than broad segments.