Media giants like Amazon and Netflix have already popularized the data-based content consumption channels in recent times. When the world got initially struck with the global pandemic, the demand for new consumption models grew and left companies to leverage their artificial intelligence and machine learning capabilities to create value for the customers. In this process, ML is going to be crucial for the media and entertainment industry, whether it's developing better recommendation engines, delivering hyper-targeted services, or presenting the most relevant content in real-time. Predictive modeling will also be key in communicating with the customers on time, anticipating their future demands, and making good investments.

In business software, the computer chip has been forgotten. Robotics has been more tightly tied to individual hardware devices, so manufacturing applications are still a bit more focused on hardware. The current state of Artificial Intelligence (AI), in general, and Deep Learning (DL) in specific, is more tightly tying hardware to software than at any time in computers since the 1970s. While my last few "management AI" articles were about overfit and bias, two key risks in a machine learning (ML) system. This column digs deeper to address the question many managers, especially business line managers, might have about the hardware acronyms constantly mentioned in the ML ecosystem: Graphics Processing Unit (GPU) and Field Programmable Gate Array (FPGA). It helps to understand that the GPU is valuable because it accelerates the tensor (math) processing necessary for deep learning applications.