As global firms with deep pockets invest in machine learning and launch new AI-backed products, services and processes, how should mid-sized organisations with less time and technical expertise respond? Up to now most have chosen to wait and see. But many who have invested have achieved results which show that across industries and company sizes machine learning solutions can slice cost from internal business processes and inspire new product and service possibilities. We've seen voice and image recognition come of age, mapping platforms identify traffic delays and recommend new routes in near real-time and e-commerce platforms find and cluster similar products helping customer find what they need and what they didn't know they needed. For mid-sized organisations, machine learning can lower costs or opens up new markets by offsetting the scale advantages available to larger organisations, and much more.