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If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …

Measuring Marketing Made Easy

#artificialintelligenceMay-7-2017, 23:35:14 GMT

One of the challenges of marketing and advertising is measuring efficiency and ROI. For online only campaigns, measuring is relatively simple because we can count clicks. We are however in living in a world of transition. Brands still rely on offline AND online. Tracking offline advertisement campaigns is a major challenge.

artificial intelligence, machine learning, measuring marketing, (3 more...)

#artificialintelligence

Industry: Marketing (0.40)

Technology: Information Technology > Artificial Intelligence > Machine Learning (0.48)

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