Recently, as interest in AI detection and regulation has intensified, the project has been gaining steam; Andrew Jenks, the chair of C2PA, says that membership has increased 56% in the past six months. The major media platform Shutterstock has joined as a member and announced its intention to use the protocol to label all its AI-generated content, including its DALL-E-powered AI image generator. Sejal Amin, chief technology officer at Shutterstock, told MIT Technology Review in an email that the company is protecting artists and users by "supporting the development of systems and infrastructure that create greater transparency to easily identify what is an artist's creation versus AI-generated or modified art." Microsoft, Intel, Adobe, and other major tech companies started working on C2PA in February 2021, hoping to create a universal internet protocol that would allow content creators to opt in to labeling their visual and audio content with information about where it came from. Crucially, the project is designed to be adaptable and functional across the internet, and the base computer code is accessible and free to anyone.