marketing work
Gurbaksh Chahal's startup is changing the way marketing works for brands with the help of AI - Digpu News Network
A few years ago, Artificial Intelligence seemed like a distant dream, but now it's an everyday reality. From chatbots to self-driving cars, AI is learning more about humans and simultaneously assisting them to make everyday life easier. AI is now increasingly being used in creating digital marketing strategies and has proven to be way more effective than traditional marketing methods. Jumping on to the bandwagon of AI operated marketing, Indian-American entrepreneur Gurbaksh Chahal founded RedLotus. Chahal is a serial entrepreneur and philanthropist who is using AI to completely revolutionize the way digital marketing works for brands.
AI Is Changing Marketing As We Know It, And That's A Good Thing
Artificial intelligence (AI) seems to be the current business hot topic, including in marketing. It seems nearly impossible for any kind of marketing/advertising industry event or conference to not have at least one (or likely more!) session or panel discussion on the subject. Are we at "peak AI" or is this trend of great interest in the topic set to continue? The AI revolution in marketing, which I'll focus on in this post, has been spurred by the influx of affordable and accessible advanced data analytics tools (typically based on machine learning methods), the availability of increasingly rich (albeit still noisy) and extensive datasets, and a growing acceptance among marketers of the potential power of data-driven approaches to marketing decision making. The winds have been blowing in this direction for some time, so this is not a new phenomenon.
17.10.31 AI Is Changing Marketing As We Know It, And That's A Good Thing
Artificial intelligence (AI) seems to be the current business hot topic, including in marketing. It seems nearly impossible for any kind of marketing/advertising industry event or conference to not have at least one (or likely more!) session or panel discussion on the subject. Are we at "peak AI" or is this trend of great interest in the topic set to continue? The AI revolution in marketing, which I'll focus on in this post, has been spurred by the influx of affordable and accessible advanced data analytics tools (typically based on machine learning methods), the availability of increasingly rich (albeit still noisy) and extensive datasets, and a growing acceptance among marketers of the potential power of data-driven approaches to marketing decision making. The winds have been blowing in this direction for some time, so this is not a new phenomenon.