Goto

Collaborating Authors

 marketing research blooper reveal lot


Marketing Research Blooper Reveals Lots of Surprises and Two Important Lessons

#artificialintelligence

I'm going to break with convention today and, in lieu of an April Fool's gag, I'm going to tell you about an actual goof we recently made that yielded some unexpected but interesting results for researchers. As you know, last week on the blog we highlighted findings from an international, multilingual Text Analytics Poll we conducted around culture. This particular poll spanned 10 countries and eight languages, and when we went to field it we accidentally sent the question to our U.S. sample in Portuguese! Shockingly, in many cases, people STILL took the time to answer our question! First, bear in mind that these Text Analytics Polls consist of only one question and it's open-ended, not multiple choice.