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 marketer value ai


Marketers value AI but are not using it yet

#artificialintelligence

Seventy-seven percent of business-to-business marketers say that artificial intelligence is going to be "the next big thing," while 23% dismiss it as "just a lot of hype," Demandbase and Wakefield Research report. Ninety percent say that they're not currently employing the tactic, citing barriers such as integration with current systems and the need to train employees.