Psychologists explain how your brain can lie. Fruit of the Loom's logo never had a cornucopia and you didn't have pizza for dinner last Friday. False memories are more than just misremembering someone's name. Breakthroughs, discoveries, and DIY tips sent six days a week. T-shirt tycoons Fruit of the Loom are both makers of functional, printable T-shirts and unintentional originators of a long-standing piece of memory misinformation.

Why do so many people think the Fruit of the Loom logo had a cornucopia? And while some people may laugh and move on, others spend years searching for an explanation. There is a shirt currently listed on eBay for $2,128.79. It was not designed by Versace or Dior, nor spun from the world's finest silk. In fact, a tag proudly declares, "100% cotton made in Myanmar"--but it's a second tag, just below that one, that makes this blue button-down so expensive. "I looked at it and I was like,," says Brooke Hermann, the 30-year-old Kentucky-based reseller who bought the top for $1 at a secondhand sale in 2024. "This doesn't look like any other Fruit of the Loom tag I've ever seen." Quick question: Does the Fruit of the Loom logo feature a cornucopia? Many of us have been wearing the casualwear company's T-shirts and underpants for decades, and yet the question of whether there is a woven brown horn of plenty on the logo is surprisingly contentious. According to a 2022 poll by the research company YouGov, 55% of Americans believe the logo does include a cornucopia, 25% are unsure, and only 21% are confident that it doesn't, even though this last group is correct.

This is one of many questions that has plagued philosophers for thousands of years. In his 2003 paper Are You Living in a Computer Simulation?, the Swedish philosopher, futurist, Oxford professor and Director of the Future of Humanity Institute and Governance of AI Program Nick Bostrom covers several topics that underlay the possibility that life as we experience may indeed be "fake news": Substrate-Independence -- Consciousness is not necessarily a property born of biology and could be formed from other materials or even energy. Technological Limits of Computation -- Given our current rate of progress in computational power, memory storage and AI, it may be only a matter of decades before true artificial consciousness is created, leading to the era of "posthumanity". Therefore, when it saw that a human was about to make an observation of the microscopic world, it could fill in sufficient detail in the simulation in the appropriate domain on an as‐needed basis. If there were a substantial chance that our civilization will ever get to the posthuman stage and run many ancestor‐simulations, then how come you are not living in such a simulation?