Subrahmanyam Vempati, Co-Founder and CEO of Cuspera, popularly known as Subbu, said, "Cuspera is conceived based on the pain points I had personally faced as a Corporate VP at HP. My success was limited by our ability to find and deploy the right software in a continuously evolving business landscape. At Cuspera, we are on a mission to equip the business managers to digitally transform their businesses by enabling faster software selection." Accelerated business cycles and digital transformation pressures have compelled business managers to now make software purchase decisions frequently. In 2020, in marketing function alone, business managers are expected to spend upwards of $120 billion[1]. This is in spite of 94% of them abandoning their software buying effort in the past[2].