I built Pegg, an autonomous chatbot that helps people manage their money, with ethics and accountability in mind, because both are important to me in my own work life. In the process, my team at Sage and I saw a clear demand among industry peers for a set of working-level principles that every company building AI should consider. While they could complement the visionary Asilomar Principles backed by Elon Musk, Stephen Hawking and other innovation giants–which are designed to instill caution into the AI-creation process–they should be crafted specifically for businesses developing AI, and their customers, who will be the end-users of this emerging tech. Here's what I believe needs to happen to drive the ethical development of corporate AI over the next few decades, and, in the process, make humans working with the AI more accountable, as well. In building and deploying bot technology, businesses and builders need to create diverse AI.