Situated at the intersection of food and technology, NotCo (The Not Company) used artificial intelligence to create the world's smartest chef. Nicknamed Guiseppe, the advanced algorithm examines the molecular structures of meat and dairy products and attempts to replicate them using plant material. The company says the secret to creating notably good-tasting vegan meats, eggs, milk and cheeses is to find plants that have similar molecular structures. The final product should have almost identical flavors and textures. When Guiseppe creates a recipe, the algorithm not only considers the relative availability of various plants, it also tries to enhance nutrition by including additional sustainable ingredients.