make artificial intelligence reflect
Council Post: Marketers: Make Artificial Intelligence Reflect Your Values -- Not Undermine Them
If you're a marketer, odds are that you're not just trying to sell more products and services. You're also trying to live and communicate values that make our world a little better, with the fight against societal systemic racism, sexism and other kinds of discrimination at the top of the list. You're also surely eager to take advantage of the latest marketing technology, especially artificial intelligence (AI). AI can allow for highly customized campaigns and let you monitor and adjust them in real time. These two priorities should work well together.