The Telstra Corporation Ltd (ASX: TLS) share price is currently up as its artificial intelligence play makes headlines. The telco giant is going to work with Woolworths Group Ltd (ASX: WOW) controlled Quantium to help accelerate its use of AI, according to reporting by the Australian Financial Review. The AFR reported that Telstra and Quantium form a joint venture that will start by developing products and services for Telstra's enterprise customers in industries like mining, agribusiness and logistics. Telstra can provide the data, whilst the analytics and AI capabilities will be provided by Quantium. The Telstra CEO, Andy Penn, believes that this partnership will mean that it will be able to attract some of the top data talent.