Recommendations include media spend optimization based on predicted lifetime value, advanced audience segmentation utilizing ML, and AI driven advanced product recommendations. Marketing managers can set objectives and limits, allowing the system to run on auto-pilot to optimize budget and hit sales goals. Google Cloud North America Services Partner of the Year for the past two consecutive years, Maven Wave leverages Google Cloud tools such as BigQuery, machine learning models and Google Ads to power its retail solution. The firm has earned Google Cloud Partner Specializations in eight areas, including Data Analytics, Location-Based Services, Machine Learning, and Marketing Analytics. "More than ever, retail customers expect personalization as a standard of service as well as a seamless experience between online and in-store," said Chris VanKula, Marketing Analytics Lead at Maven Wave.