GNW Insights from AI/ML platforms not only explain what happened (as in looking at the rear-view mirror), but can also predict future outcomes based on different scenarios and suggest or even trigger actions autonomously.Additionally, combinations of AI/ML platforms with applications like chatbots, cybersecurity or automation can control or reduce costs of scaling operations. These tools usually have shorter returns on investment and their business cases are easier to defend.But the real power of AI/ML platforms resides in the potential to generate additional or new revenue streams. From being something reserved for large corporations with vast financial resources, AI/ML is starting to become accessible to even small businesses without a dedicated team of data scientists. Insights-driven organizations are rapidly getting ahead of the competition. In the medium term, AI/ML adoption is forecast to be essential for business survival.