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machine learning impacted marketing

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If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …

How Has Machine Learning Impacted Marketing? Martech Vibe

#artificialintelligenceOct-6-2019, 14:28:55 GMT

Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data. The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to Forrester's Global State of AI Online survey, the most prominent strategic growth was observed in customer experience and support (57%). This benefit was followed by the company's ability to deliver better products and services.

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