In 2018 alone, AI-related startups and ventures have secured $9.3 billion in VC funding, according to a report from PwC and CB Insights. The Indian unicorns PayTm, Swiggy, and Oyo have been investing resources to gain AI capabilities and have acquired at least one AI company. In 2018, VCs have funded Indian AI startups with USD 478.38 million in 111 funding rounds. One of the reasons why AI & machine learning-based technologies on the rise are that the competitive advantages one can develop using them, especially with the customer experience and cost optimization. In e-commerce, for example, understanding consumer behaviour and product demand and making the right offer at the right time can be the difference between winning or losing over the competition. AI in the early stages was mostly based on rule-based systems, whose ability to deliver value is limited by how well the rules are defined, which requires human expertise.