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machine learning and campaign response

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If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …

Machine Learning and Campaign Response

#artificialintelligenceMar-3-2017, 16:00:33 GMT

We did this for decades. There are better methods now. How well can this be done? What are the risks involved? Predicting Marketing Campaign Response Using Amazon Machine Learning by Chris Mohritz Today, marketers are challenged with higher expectations and thinner budgets.

artificial intelligence, machine learning and campaign response

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Technology: Information Technology > Artificial Intelligence > Machine Learning (0.71)

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