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 lomit patel


4 tips to upgrade your programmatic advertising with Machine Learning

#artificialintelligence

Lomit Patel, VP of growth at IMVU and best-selling author of Lean AI, shares lessons learned and practical advice for app marketers to unlock open budgets and sustainable growth with machine learning. The first step in the automation journey is to identify where you and your team stand. In his book "Lean AI: How Innovative Startups Use Artificial Intelligence to Grow", Lomit introduces the Lean AI Autonomy Scale, which ranks companies from 0 to 5 based on their level of AI & automation adoption. A lot of companies aren't fully relying on AI and automation to power their growth strategies. In fact, on a Lean AI Autonomy Scale from 0 to 5, most companies are at stage 2 or 3, where they rely on the AI of some of their partners without fully garnering the potential of these tools.